I'm driven bythe transformative power of design. My goal over the past 8 years has been to leverage UX and experience design to help people improve their personal health and wellness. I have been lucky enough to partner with some of the best minds in the human performance and metabolic industries. Through these collaborations, I have been able to craft truly impactful digital experiences that make a real difference in the lives of those who’ve used them.

I am passionate about human-centered design. With a deep understanding of the power for empathy, my process is rooted in knowing the customer inside and out. By initiating user interviews or collecting data through other research methods, we can unlock key customer insights. This information can start to paint a clear picture of human at the center of the design. When we understand who they are, their goals, obstacles and pain-points, we can design something that is truly impactful.

I have 18 years experience having led both agency and in-house digital design teams. I believe strongly in an iterative, research-focused design methodology. Agility is key to success; I prioritize moving quickly to learn, adapt, and evolve. With that in mind, I have been lucky enough to have recruited, led, and mentored some of the most talented and effective UX and experience designers in the industry.